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Engineering intelligence without the Atlassian Lock-In

DX was acquired by Atlassian for $1B. Their roadmap now serves Atlassian’s interests. GitKraken Insights serves yours — faster, cheaper, and platform-independent.

$9

Per dev per month

15 min

Setup (no implementation team)

0

Vendor lock-in

Workflow data first. Surveys when you're ready.

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Independence

Works with your stack. Any stack

GitHub, GitLab, Bitbucket, Azure DevOps. No vendor tax. No pressure to consolidate onto one ecosystem.

Day-One Value

Metrics from code, not surveys

DORA metrics, PR analytics, code quality, and AI impact from the data already flowing through your repos. Developer sentiment surveys complement — they don’t gatekeep value.

AI Impact

AI measurement built in, not added on

Track adoption rates, productivity correlation, and code quality impact from AI tools. Answer the ROI question your leadership is already asking.

Cost

$9/contributor/month. Transparent pricing

No sales call required to learn what it costs. No feature-gated connectors. No surprise tier upgrades.

Platform

Intelligence inside the tools devs use

Connected to GitKraken Desktop, GitLens, CLI, and MCP. Insights surfaces where developers already work — not in a separate analytics silo.

Code Quality

Deep code quality analysis

Technical debt tracking, churn analysis, and quality metrics that separate real progress from AI-inflated line counts.

Feature comparison

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Capability GitKraken Insights DX (Atlassian)
Set Up Time
15 Minutes
Weeks (implementation required)
DORA Metrics
✓ Automated
✓ SDLC Analytics
AI Impact Measurement
✓ Native, day-one
✓ Added capability
Developer experience surveys
✓ Voice of the Developer
✓ DXI, DevSat (core strength)
Code quality / tech debt
✓ Deep analysis
~ TrueThroughput
Platform independence
✓ GitHub, GitLab, BB, Azure
✗ Increasingly Atlassian-aligned
Developer tool integration
✓ Desktop, GitLens, CLI, MCP
✗ Analytics only
Custom reporting / SQL
~ Roadmap
✓ Single-tenant data lake
Industry benchmarking
✓ Industry benchmarks
✓ Core 4 Benchmarks (500+ orgs)
Published pricing
From $9/contributor/mo
✗ Contact sales
Get a Personal Demo of GitKraken Insights →
Get a Personal Demo of GitKraken Insights
Get a Demo

The Atlassian acquisition changes everything

DX built real credibility in developer experience research. But a $1B acquisition doesn’t come without strings.

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Whose roadmap is it now?

DX’s product direction is now driven by Atlassian’s strategic interests. Expect tighter Jira/Bitbucket integration — and less investment in GitHub, GitLab, and Azure DevOps support.

Survey-first has blind spots

DX leads with surveys and layers system metrics on top. That means you wait weeks for developer feedback before getting value. And survey fatigue is real.

Enterprise pricing, enterprise sales cycles

DX contracts average ~$52K/year (per third-party data) and require going through sales. Some connectors are locked behind tier upgrades.

SQL required for real customization

DX’s reporting flexibility is powerful — if you have SQL skills on your team. Without them, you’re limited to pre-built views.

Risk of optimizing for scores

The DXI gives you a number. But without strong interpretation, teams optimize the score instead of fixing the actual problems behind it.

Analytics-only silo

DX is disconnected from developer workflows. It measures what happened but lives outside the tools where work actually gets done.

“We tried Jellyfish and DX — quite expensive and packed with features we didn’t need. GitKraken Insights gave us DORA metrics and AI impact visibility out of the box.“

Stephen S.
Principal Engineering Manager at FinTech Startup

“Gitkraken insights transformed how we understand engineering performance. We can see which AI tools improve delivery performance and which areas need attention”

Guido Patanella
CTO Lansweeper

Engineering intelligence that works for you — not a platform vendor.

15-minute setup. No Atlassian dependency. No sales call to see pricing.

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Trusted by engineering leaders and teams worldwide

40M+ Developers
100k Organizations
10B+ Commits

40M+
Developers

100k
Organizations

10B+
Code Lines Analyzed